Following some recent experiences with rewards-earning cards, I wonder whether the offerings are well-designed. None seem to stand out from the pack. They all generally offer some sign-up bonuses, some points-earning capability, insurances of various kinds, a bit of lounge access, access to a wine club etc.
What if an issuer offered a card which was exceptionally strong just in one area rather than a bland mixture of items, all good but none outstanding?
As an example, what if a credit card - Visa/Mastercard - had the simple proposition: $1 spend equals 1 point (Qantas or Velocity or Krisflyer …). No sign-up points, no insurances, just the one offer. And priced in the $100 to $150 pa range for example. Ideal for the points-earner.
Another example might have a different combination: great travel cover (at least as good as a specialist insurance offer) plus lounge access. Ideal for the traveller and real value.